Hire a freelancer on Upwork or Fiver to draw cartoons or portraits of your prospects. "Half point-blank accept the offer, the other half are so impressed they end up stopping by the booth, meeting up with someone from the company for lunch or otherwise engaging in a conversation about the campaign. "We’ve done this with a few companies, and we generate twice as many appointments as we give away iPads," explains president Matt Heinz. This strategy has worked for Heinz Marketing. Each box should include a note that says, " We know your time is super valuable, but if you’d be willing to come have a conversation with us to solve XYZ problem that you already have, we’ll hand you the iPad that was in this box." Want to book appointments with your top prospects? Send them empty iPad boxes. It can be highly effective to personalize each letter or package to the company or even recipient, depending on how many you’re sending. B2B direct mail ideasĬorporate direct mail campaigns should be far more targeted and customized. Looking for inspiration for your direct mail campaign? Check out these ideas. Each of these help to build a broader picture of how effective direct mail is at driving revenue for your business. To measure the overall success of your direct mail campaigns, you should keep an eye on metrics like response rate, gift redemption rate, and close rate. Direct mail and corporate gifting tools like Reachdesk automate the process, saving marketers time, and helping them achieve ROI figures as high as 600%. To measure the impact of direct mail on your business' bottom line, you just need the right tool. Historically, measuring the ROI of direct mail campaigns has been tricky. Can you measure the ROI of direct mail campaigns? It also helps you catch your prospect’s attention. Direct mail also lets you add value through education. After all, the former involves sending unsolicited mail to someone’s house or office, while the latter is based on drawing them in with content and only following up with qualified leads.īut when used the right way, direct mail has a place in the inbound process. You might assume direct mail and inbound are inherently at odds. These costs can fluctuate depending on the medium, design costs, distribution, and so on.Īccording to estimates by Inkit, a direct mail campaign sending postcards to 1,000 recipients can cost about $1,150 or $1.15 per recipient. How much does a direct mail campaign cost?Ī direct mail campaign can cost between 30 cents and $10 dollars per recipient. Incorporating direct mail into your account-based marketing campaigns can strengthen your relationships with contacts because you’re able to provide hyper-focused content through a medium that fosters deeper connection than email alone. The beauty of direct mail is it provides another avenue for sales teams to connect with existing accounts offline. With the introduction of GDPR and the California Consumer Protection Act, salespeople and marketers had to be especially careful with how they engaged with potential customers to remain compliant. How can direct mail simplify account-based marketing efforts? Oversized envelopes have the highest response rate (5%), followed by postcards (4.25%), dimensional mail, or anything more than 0.75 inches thick (4%) and catalogs (3.9%). In 2018, direct mail received a 9% response rate for house lists and 4.9% for prospect lists. What is the average response rate for a direct mail campaign?
The average email ROI is $28.50 compared to $7 for direct mail. On the flip side, email still offers better ROI than direct mail (probably because it’s far cheaper to send in bulk). When’s the last time you were jazzed about checking your inbox? It has an "emotional connection" plus, there’s the excitement of seeing if you got anything good. In contrast, four in 10 people enjoy checking their physical mailbox. People received 121 emails per day on average, meaning you have to work incredibly hard to cut through the noise and win a response. According to Marketing Sherpa, 76% of people trust ads they receive in the mail.īuyers are currently bombarded with emails. Research suggests Americans prefer direct mail over email. A valuable asset for account-based marketing (ABM).It’s used in both B2C and B2B selling, although more commonly with consumers.Īdvantages and Disadvantages of Direct Mail to your prospects and/or current customers. Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc.
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